![BEVERLY HILLS, LOS ANGELES, CALIFORNIA, USA - MARCH 21: Burberry Beverly Hills Rodeo Drive store, temporarily closed due to the coronavirus, two days after the 'Safer at Home' order issued by both BEVERLY HILLS, LOS ANGELES, CALIFORNIA, USA - MARCH 21: Burberry Beverly Hills Rodeo Drive store, temporarily closed due to the coronavirus, two days after the 'Safer at Home' order issued by both](https://c8.alamy.com/comp/2B8F797/beverly-hills-los-angeles-california-usa-march-21-burberry-beverly-hills-rodeo-drive-store-temporarily-closed-due-to-the-coronavirus-two-days-after-the-safer-at-home-order-issued-by-both-los-angeles-mayor-eric-garcetti-at-the-county-level-and-california-governor-gavin-newsom-at-the-state-level-on-thursday-march-19-2020-which-will-stay-in-effect-until-at-least-april-19-2020-amid-the-coronavirus-covid-19-pandemic-march-21-2020-in-beverly-hills-los-angeles-california-united-states-photo-by-xavier-collinimage-press-agency-2B8F797.jpg)
BEVERLY HILLS, LOS ANGELES, CALIFORNIA, USA - MARCH 21: Burberry Beverly Hills Rodeo Drive store, temporarily closed due to the coronavirus, two days after the 'Safer at Home' order issued by both
![BEVERLY HILLS, LOS ANGELES, CALIFORNIA, USA - MARCH 31: A view of Burberry Beverly Hills Rodeo Drive store on March 31, 2020 in Beverly Hills, Los Angeles, California, United States. Los Angeles BEVERLY HILLS, LOS ANGELES, CALIFORNIA, USA - MARCH 31: A view of Burberry Beverly Hills Rodeo Drive store on March 31, 2020 in Beverly Hills, Los Angeles, California, United States. Los Angeles](https://c8.alamy.com/comp/2EJXTPC/beverly-hills-los-angeles-california-usa-march-31-a-view-of-burberry-beverly-hills-rodeo-drive-store-on-march-31-2020-in-beverly-hills-los-angeles-california-united-states-los-angeles-tourism-and-entertainment-industry-businesses-are-temporarily-closed-amid-the-coronavirus-covid-19-pandemic-after-the-safer-at-home-order-issued-by-both-los-angeles-mayor-eric-garcetti-at-the-county-level-and-california-governor-gavin-newsom-at-the-state-level-on-thursday-march-19-2020-which-will-stay-in-effect-until-at-least-april-19-2020-photo-by-xavier-collinimage-press-agencysipa-usa-2EJXTPC.jpg)
BEVERLY HILLS, LOS ANGELES, CALIFORNIA, USA - MARCH 31: A view of Burberry Beverly Hills Rodeo Drive store on March 31, 2020 in Beverly Hills, Los Angeles, California, United States. Los Angeles
![FRAME | Burberry introduces new phygital retail possibilities with an AR takeover at its Rodeo Drive store FRAME | Burberry introduces new phygital retail possibilities with an AR takeover at its Rodeo Drive store](https://d1tm14lrsghf7q.cloudfront.net/public/media/70796/conversions/00TITLE_Burberry_Rodeo_Drive_Takeover1-cover.jpg)